Public Relations

The CFO looks at the bottom line impact. Legal counsel makes sure it’s by the book. But unless Public Relations is also at the table, who’s looking at it from the critical perspective of customers, employees, investors, and the public?

Public Relations’ job is more than getting your name in (or keeping your name out of) the media. Image-savvy companies, big and small alike, understand that there are many valuable facets to a solid Public Relations program, including:

Internal/employee communication strategies/programs
Morale building
External communications/client relations/customer relations
Investment communications/shareholders & stakeholders
Corporate responsibility/community relations/charitable contributions
Message positioning
Perception and reputation management

Crisis communications
Media relations and management
Awareness/action campaigns
High profile/milestone events
New market entries
Launch of products or services
Charitable fundraising balls/galas
Employee/customer recognition
Annual meetings

What is Public Relations?

Michelle Drager preaches what she practices. When she isn’t managing Public Relations programs for Drager Group clients, our group president can often be found teaching the subject at colleges and universities. She usually leads off her Public Relations-101 course with this synopsis.

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