PUBLIC RELATIONS
The CFO looks at the bottom line impact. Legal counsel makes sure it’s by the book. But unless Public Relations is also at the table, who’s looking at it from the critical perspective of customers, employees, investors, and the public?
Public Relations’ job is more than getting your name in (or keeping your name out of) the media. Image-savvy companies, big and small alike, understand that there are many valuable facets to a solid Public Relations program, including:
- Internal/employee communication strategies/programs
- Morale building
- External communications/client relations/customer relations
- Investment communications/shareholders & stakeholders
- Corporate responsibility/community relations/charitable contributions
- Message positioning
- Perception and reputation management
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- Crisis communications
- Media relations and management
- Awareness/action campaigns
- High profile/milestone events
- New market entries
- Launch of products or services
- Charitable fundraising balls/galas
- Employee/customer recognition
- Annual meetings
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